CASE STUDY

An established ed-tech company with strong market presence in niche subjects was looking to expand into additional subject areas to increase their lifetime value per customer (CLV). They raised venture capital funding for the expansion, and the leading VC firm for the company’s growth round brought Datum in to help assess the company’s business and technical landscapes and determine the most effective path towards accelerated growth. Datum recognized the need to refactor the company’s digital education platform to integrate multiple subjects cohesively before rolling out resources in new subject areas. The unified platform was necessary to support technical scale as well as to facilitate valuable cross-marketing placements with existing customers. Datum worked with the company’s tech leadership to plan the re-engineering effort and provided additional product and engineering talent to execute on an expedited timeline.